Logo for the 2025 GLFEE

2025 Business Presenters

Social Gurus, Superstar Storeowners and Senior Management of National Brands.

Discover the keys to success in the floral industry from our phenomenal business presenters who will be sharing their expertise & insight with you at the GLFEE.

Doug Bates

AIFD, CF, CFD

Doug Bates AIFD, CF, CFD

Owner and lead designer for Designs by Vogt’s in Sturgis, MI. Doug has received numerous awards in the floral industry. Including the Michigan Designer of the Year 2012, Young Person of the Year 2013, and the 2021 and 2023 Design Academy Winner.

Eric Black

Director of Marketing at Syndicate Sales

Eric Black

Eric Black serves as Director of Marketing at Syndicate, bringing more than 20 years of strategic marketing expertise.

His experience spans a wide range, from launching new brands on a shoestring budget to reinvigorating established global brands. With a keen eye for identifying emerging trends and a deep understanding of consumer behavior, Eric brings a fresh, unique perspective to the floral industry.

Brandee Gaar

A Luxury Event Planner and Host of The Wedding Pro CEO Podcast

Brandee Gaar

A luxury Event Planner, Wedding Industry Thought Leader, Educational Speaker and Host of The Wedding Pro CEO Podcast. She’s on a mission to help wedding business owners scale to 7 figures without the burnout.

Through online courses, strategic coaching, in-person summits, and dynamic social media content, Brandee is leading a movement of wedding business owners ready to embrace their role as CEO and build the profitable businesses they’ve always envisioned.

Jackie Lacey

AAF, AIFD, CFD, FSMD, PFCI | Design Education Coordinator at The Profitable Florist

Jackie Lacey, AAF, AIFD, CFD, FSMD, PFCI

Jackie Lacey has over forty years of experience in the retail floral market and floral education field. His portfolio includes an extensive background in the retail floral market and wedding/event design experience. Jackie now utilizes his experience to provide education and instructional design programs, market showroom set up, private retail consulting, product development as well as design and event planning. His most recent position as Director of Education and Industry Relations with Floriology, BloomNet and Napco, Senior Design Team Specialist and Senior Editor for Floriology Magazine have kept him on top of market trends, current design trends, industry education and retail marketing.

Jackie utilizes his extensive video development, creation, capture, and editing as co-creator of one of the top floral education centers in the industry and is considered one of the top floral educators in the field. His current position as Design Education Coordinator and retail consultation with The Profitable Florist will keep him in touch with the retail florist and design education abroad.

Fayez Radwan

Head Bellman at Amway Grand Plaza

Fayez Radwan

Fayez Hussein Radwan is a bellman currently employed by the Amway Grand Plaza Hotel in Grand Rapids, Michigan and the Lexington Lansing, Hotel in Lansing, Michigan. Fayez was trained as a professional bellman in his home country of Jordan.

He spent 15 years with the Amman Marriott Hotel and received exceptional Marriott training in customer service which overlaid his vocational and cultural training in hospitality. Fayez is the host of www.professionbellman.com

Jen Linehan

AIFD, CF, CFD

Jen Linehan AIFD, CF, CFD

Beautiful Blooms by Jen was born from Jen Linehan’s love of flowers and the floral industry. Jen has known since 7th grade, after helping in a flower shop during the holidays, that this was what she wanted to do!

After majoring in Ag Education at OSU, Jen taught high school and designed wedding flowers out of her home, saving every penny she could to realize her dream. In 2008, after five short years, she was able to open Beautiful Blooms by Jen!

Jen became a Certified Florist in 2008 and was the Great Lakes Floral Association Certified Florist of the Year in 2017. In 2022 Jen volunteered to help build floats for the Rose Parade in Pasadena CA.

Renato Cruz Sogueco

AAF, PFCI | Vice President of Digital Strategy and Education at BloomNet

Renato Cruz Sogueco AAF, PFCI

Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. His primary role is to serve member florists by developing innovative services and solutions focusing on digital marketing strategies such as search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web traffic and engage customers.

He also serves as lead educator on topics such as new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL., and the new online learning platform, Floriology Now. Prior, he served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

Derrick Myers

CPA, CFP | President of Crockett, Myers and Associates

Derrick P. Myers CPA, CFP

After graduating with a Bachelor of Arts degree in Economics, with certificates in accounting and finance, Derrick went on to successfully attain his Certified Public Accountant designation, and was made a partner in the accounting firm of Crockett, Myers & Associates. He continued his professional education and became a Certified Financial Planner. Derrick provides the expertise to guide businesses and individuals toward their financial goals through management advisory services, as well as tax, estate and financial planning.

Over the past 35 years in his role as a business consultant and coach, Derrick has developed financial strategies which are unique in the floral industry. His strategies have proven instrumental in increasing the profitability of many florists. He shares these techniques during his coaching sessions as well as through his seminars. These techniques focus on helping florists reduce costs, manage staff, save taxes, and run a more profitable business.

Since 1983 Derrick has been working to create and perfected his “Floral Analysis Program” while working with hundreds of florists and being active in numerous florists associations. The “Floral Analysis Program” breaks down and analyzes financial statements in such a way that Derrick can show the florist owner exactly where to focus their time and energy to reduce costs and increase profits.

Kelsey Thompson

AIFD, CFD

Kelsey Thompson, AIFD

A retail florist, marketing nerd, Sylvia Cup award winning designer, and educator. Along with her brick and mortar shop Bloom Floral + Home Studio, Kelsey provides marketing content and business education through her online business, Petals and Profits. Her expertise is combining creative floral design with creative business growth ideas. She has a passion for helping florists streamline their systems and pursue their passions.